Alltown Fresh® Launches the Alltown Fresh Collection, Its First-Ever Branded Apparel Line
A chef-driven convenience brand brings its signature “fresh” philosophy to everyday style
Waltham, Mass. (January 7, 2026) — Alltown Fresh, the flagship retail brand of liquid energy supplier Global Partners, and the chef-driven convenience market known for real ingredients and made-to-order meals, is proud to announce the launch of the Alltown Fresh Collection, the brand’s very first merchandise and apparel line. Designed to extend the Alltown Fresh experience beyond the store, the Alltown Fresh Collection brings comfort, personality, and modern style to customers who live life on the go. The Alltown Fresh Collection features 23 custom-designed and printed pieces, including ultra-soft hoodies and sweatshirts, everyday tees, winter-ready crewnecks, minimalist caps, and an adorable lineup of youth tees and baby onesies. Each item reflects the elevated, clean aesthetic customers know and love from Alltown Fresh stores; effortless, modern, and undeniably fresh.
“Fresh isn’t just in our name, it’s at the core of what we offer in our stores every day,” said Joanna Linder, Global Partners Vice President of Marketing. “The Alltown Fresh Collection is about more than just the logo; it’s a playful, authentic way for guests to show the brand some love and be an even bigger part of the Alltown Fresh community.”
The Alltown Fresh Collection arrives at a moment when branded merchandise isn’t just promotional swag but a booming cultural phenomenon. Sixty-two percent of consumers say they enjoy receiving branded merchandise and are willing to pay for it, underlining how apparel from beloved food and retail brands like sweetgreen, Raising Cane’s, CAVA, Wawa, 7-Eleven, and now Alltown Fresh has become a meaningful way for fans to express loyalty and wear their favorite experiences beyond the point of sale.
This launch marks a major milestone for both Alltown Fresh and Global Partners, representing the first official merchandise offering from the brand. Staying true to its community-first values, Alltown Fresh partnered with Screen Printing by Airo, a local Brookline, Massachusetts-based printing business, to produce every order. Working with Screen Printing by Airo ensures every piece is crafted with care, quality, and craftsmanship, right here close to home.
“Supporting local partners has always been core to who we are,” added Linder. “By working with Screen Printing by Airo, we’re ensuring that every piece is crafted with care, quality, and craftsmanship, right here close to home.”
The Alltown Fresh Collection blends fashion and function for every moment of the day. From cozy layers to playful kids’ apparel, the collection is designed to move with customers while keeping their look fresh. It’s available exclusively online at https://shop.alltownfresh.com/.
About Alltown Fresh:
Alltown Fresh® is a pioneering convenience marketplace and kitchen with 16 locations across the Northeast. Prioritizing exceptional, fresh, and better-for-you meals crafted by talented chefs on-site, the team at Alltown Fresh believes you should never have to sacrifice fresh food for convenience. Offerings include craveable food options, unique products from local artisans, essential services like fuel, EV charging, groceries and household essentials, and a foundational commitment to fostering a sense of community in the neighborhoods we serve. Learn more at alltownfresh.com.
About Global Partners LP:
Building on a legacy that began more than 90 years ago, Global Partners has evolved into a Fortune 500 company and industry-leading integrated owner, supplier, and operator of liquid energy terminals, fueling locations, and guest-focused retail experiences. Global operates or maintains dedicated storage at 55 liquid energy terminals—with connectivity to strategic rail, pipeline, and marine assets—spanning from Maine to Florida and into the U.S. Gulf States. Through this extensive network, the company distributes gasoline, distillates, residual oil, and renewable fuels to wholesalers, retailers, and commercial customers. In addition, Global owns, operates and/or supplies approximately 1,700 retail locations across the Northeast states, the Mid-Atlantic, and Texas, providing the fuels people need to keep them on the go at their unique guest-focused convenience destinations. Recognized as one of Fortune’s Most Admired Companies, Global Partners is embracing progress and diversifying to meet the needs of the energy transition.
Media Contact:
Reid Lamberty, Senior Communications Advisor
[email protected]
516-305-1210